Retaining the features that characterized the phenomenal success of previous editions – namely, authority, accessibility and a user-friendly style – the latest edition of Ewles & Simnett’s Promoting Health: A Practical Guide, continues to offer readers with a sound introduction to the theory and practice of promoting public health.
Organised into three parts, the first section, ‘Thinking About Health, Health Promotion and Public Health’, explains what health, health promotion, public health and health education entail. The second part, ‘Planning and Managing Health Promotion and Public Health Practice’ focuses on the health promoter’s daily work, beginning with a basic planning and evaluation framework followed by a discussion of how to identify and assess needs and priorities. The final part of the book, ‘Competence in Health Promotion and Public Health Practice’, examines how readers can develop their competence in carrying out a range of activities, including enabling clients to learn in one-to-one and group settings, working with communities and changing policies and practices.
Fully updated throughout by a renowned author, the latest edition of this classic book includes the latest research on the comparative effectiveness of different approaches to health promotion and public health practice, and explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and ‘nudging’. The book also highlights the latest thinking on a wide variety of topics to ensure relevance to a broad array of practitioners working across differing settings.
Richly endowed with a wide range of interactive exercises and helpful case studies, Ewles & Simnett’s Promoting Health: A Practical Guide, seventh edition, will be ideal for anyone involved with health promotion and public health wherever they are based.
- New edition of a seminal text fully updated for today’s reader
- Focuses on the theories, principles and competencies for practice across a wide range of settings ranging from communities, schools, and workplaces, to GP surgeries and hospitals
- Authoritative and accessible writing style helps make learning easy
- Reflective activities help students consolidate their learning
- Case studies – many from real life – provide practical examples to help readers apply concepts to their own setting
- Gives emphasis to good communication and the effective use of communication tools
- Practice points help readers structure their study and recap on what they have learned
- Describes changes to the structure and organisation of public health within the UK, including the latest national standards for work in health promotion and public health
- Outlines new research on the comparative effectiveness of different approaches to health promotion and public health practice
- Explores the development of public health communication strategies, including social marketing, social media campaigns, and use of pressure groups and ‘nudging’
- Highlights the latest ‘current thinking’ across a variety of different settings, to ensure relevance to a broad array of practitioners working across differing settings
- Explores the increasing use of the internet to help individuals monitor and support their own wellbeing
PART 1 THINKING ABOUT HEALTH AND HEALTH PROMOTION
1 What is health?
2 What is health promotion?
3 Who promotes health?
4 Values and ethical considerations in health promotion and public health
PART 2 PLANNING AND MANAGING FOR EFFECTIVE PRACTICE
5 Planning and evaluating health promotion
6 Identifying health promotion and public health practice needs and priorities
7 Evidence and research for health promotion and public health practice
8 Skills of personal effectiveness
9 Working effectively with other people
PART 3 DEVELOPING COMPETENCE IN HEALTH PROMOTION
10 Fundamentals of communication in public health
11 Using communication tools in health promotion and public health practice
12 Educating for health
13 Working with groups to promote health
14 Enabling healthier living through behaviour change
15 Working with communities
16 Influencing and implementing public health policy