Methods in Consumer Research, Volume 1,
Edition 1 New Approaches to Classic Methods
Edited by Gaston Ares and Paula Varela

Publication Date: 04 Jan 2018

Methods for Consumer Research, Volume One: New Approaches to Classic Methods brings together world leading experts in global consumer research who provide a fully comprehensive state-of-the-art coverage of advances in the classical methods of consumer science. The book touches on the latest developments in qualitative techniques, including coverage of both focus groups and social media, while also focusing on liking, a fundamental principle of consumer science, consumer segmentation, and the influence of extrinsic product characteristics, such as packaging and presentation on consumer liking.

In conjunction with the second volume, which covers alternative approaches and special applications, this book is an invaluable reference for academics working in the fields of in-sensory and consumer science, psychology, marketing and nutrition. And, with examples of the methodology being applied throughout, it serves as a practical guide to research and development managers in both food and non-food companies.

Key Features

  • Presents a fully comprehensive coverage of the latest developments in the classical methodologies of consumer research
  • Provides examples of successful application of the methodologies presented
  • Includes focus groups and social media discussions
  • Encompasses consumer segmentation, with a focus on psychographics and genetics
About the author
Edited by Gaston Ares, Sensometrics & Consumer Science, Facultad de Química, Universidad de la República, Uruguay and Paula Varela, Senior Research Scientist, Nofima, Norway
Table of Contents

Part One: Introduction

1. Recent advances in consumer research

2. Complexity of consumer perception

Part Two: Qualitative Techniques

3. New approaches to focus groups

4. Projective techniques

5. Using Ethnography in Consumer Research

6. Application of social media for consumer research

Part Three: Liking and Beyond

7. Product performance optimization,

8. Consumer-based methodologies for sensory characterization

9. Dynamics of consumer perception

10. Repeated exposure

11. Affect-based discrimination methods

12. Emotional response to products

13. Conceptual associations

14. Nudging

Part Four: Consumer Segmentation

15. Statistical approaches for consumer segmentation

16. Including context in consumer segmentation: a literature overview shows the what, why and how

17. Oral processing, implications for consumer choice and preferences

18. Consumer Segmentation Based on Genetic Variation in Taste and Smell

Part Five: Influence of Extrinsic Product Characteristics

19. Expectations- blind/informed testing

20. Conjoint analysis in sensory and consumer science: Principles, applications and future perspectives

21. Credence

22. Information Display Matrix

23. Experimental economics to evaluate consumer preferences

Book details
ISBN: 9780081020890
Page Count: 582
Retail Price : £180.00
  • Delarue, Lawlor and Rogeaux, Rapid Sensory Profiling Techniques, Woodhead Publishing, 2015, 584 pages, 9781782422488, $380.00
  • Jaeger and MacFie, Consumer-Driven Innovation in Food and Personal Care Products, Woodhead Publishing; 2010, 704 pages, 9781845695675, $325.00
  • Stone, Sensory Evaluation Practices 4e, Academic Press, 2012, 446 pages, 9780123820860, $99.95

Academics in sensory and consumer science, psychology, marketing, nutrition. R&D managers in food and non-food companies. People working in marketing and consultancy companies