Data Science for Business and Decision Making covers both statistics and operations research while most competing textbooks focus on one or the other. As a result, the book more clearly defines the principles of business analytics for those who want to apply quantitative methods in their work. Its emphasis reflects the importance of regression, optimization and simulation for practitioners of business analytics. Each chapter uses a didactic format that is followed by exercises and answers. Freely-accessible datasets enable students and professionals to work with Excel, Stata Statistical Software®, and IBM SPSS Statistics Software®.
Key Features
- Combines statistics and operations research modeling to teach the principles of business analytics
- Written for students who want to apply statistics, optimization and multivariate modeling to gain competitive advantages in business
- Shows how powerful software packages, such as SPSS and Stata, can create graphical and numerical outputs
Part 1: Foundations of Business Data Analysis
1. Introduction to Data Analysis and Decision Making
2. Type of Variables and Mensuration Scales
Part 2: Descriptive Statistics
3. Univariate Descriptive Statistics
4. Bivariate Descriptive Statistics
Part 3: Probabilistic Statistics
5. Introduction of Probability
6. Random Variables and Probability Distributions
Part 4: Statistical Inference
7. Sampling
8. Estimation
9. Hypothesis Tests
10. Non-parametric Tests
Part 5: Multivariate Exploratory Data Analysis
11. Cluster Analysis
12. Principal Components Analysis and Factorial Analysis
Part 6: Generalized Linear Models
13. Simple and Multiple Regression Models
14. Binary and Multinomial Logistics Regression Models
15. Regression Models for Count Data: Poisson and Negative Binomial
Part 7: Optimization Models and Simulation
16. Introduction to Optimization Models: Business Problems Formulations and Modeling
17. Solution of Linear Programming Problems
18. Network Programming
19. Integer Programming
20. Simulation and Risk Analysis
Part 8: Other Topics
21. Design and Experimental Analysis
22. Statistical Process Control
23. Data Mining and Multilevel Modeling
- Christoffersen, Elements of Financial Risk Management, 2e, 2011, 9780123744487, 344pp, $69.95
- Ross, Introduction to Probability Models, 11e, 9780124079489, 2014, 784pp, $99.95
- Ross, Simulation, 5e, 9780124158252, 2012, 328pp, $99.95
Upper-division undergraduates and graduate students worldwide working on business decision-making. This book will help them with statistics, particularly optimization and multivariate modeling, and their manipulation through the use of Excel, SPSS, and Stata
