Designing with the Mind in Mind,
Edition 3 Simple Guide to Understanding User Interface Design Guidelines
By Jeff Johnson

Publication Date: 22 Sep 2020

User interface (UI) design rules and guidelines, developed by early HCI gurus and recognized throughout the field, were based on cognitive psychology (study of mental processes such as problem solving, memory, and language), and early practitioners were well informed of its tenets. But today practitioners with backgrounds in cognitive psychology are a minority, as user interface designers and developers enter the field from a wide array of disciplines. HCI practitioners today have enough experience in UI design that they have been exposed to UI design rules, but it is essential that they understand the psychological basis behind the rules in order to effectively apply them. In Designing with the Mind in Mind, best-selling author Jeff Johnson provides designers with just enough background in perceptual and cognitive psychology that UI design guidelines make intuitive sense rather than being just a list of rules to follow.

Key Features

  • Provides an essential source for user interface design rules and how, when, and why to apply them
  • Arms designers with the science behind each design rule, allowing them to make informed decisions in projects, and to explain those decisions to others
  • Equips readers with the knowledge to make educated tradeoffs between competing rules, project deadlines, and budget pressures
  • Completely updated and revised, including additional coverage in such areas as persuasion, cognitive economics and decision making, emotions, trust, habit formation, and speech UIs
About the author
By Jeff Johnson, President and Principal Consultant, UI Wizards, Inc.
Book details
ISBN: 9780128182024
Page Count: 304
Illustrations : Approx. 175 illustrations (175 in full color)
Retail Price : £42.99

9780123852410; 9780128023082; 9780128008942

Instructor Resources

Students and teachers in computer science, graphic design, HCI, and usability; Interface designers and developers, software designers, web designers, web application designers, interaction designers, usability engineers, usability evaluators and development managers

people find this review helpful